Saskia van Gulick brings more than 18 years of international experience across digital and linear media, with a strong focus on commercial strategy, brand positioning, and business development. Throughout her career, as a VP at RTL Group and Viacom, she has worked across EMEA markets including Northern Europe, the Baltics, Germany, and the UAE, partnering with both ambitious challengers and established market leaders.

She has held senior leadership roles overseeing commercial strategy and growth, managing diverse, high-performing teams and building long-term relationships with key clients and partners across Europe. Known for her strategic clarity and hands-on approach, Saskia has consistently delivered strong commercial results and sustainable growth.

In 2024, she founded Your Second Opinion, an independent media consultancy created to give brands and businesses a clear, honest perspective on strategy, investments, and execution. What began as a second opinion on media plans quickly evolved into a broader strategic role, supporting international launches, complex commercial projects, and high-level decision-making. Clients increasingly involve her early in the process, valuing her ability to challenge assumptions, sharpen direction, and ensure ideas translate into measurable impact.

As a branding, commercial, and business partner at MURMUR, Saskia connects creative ambition with commercial reality. She works at the intersection of content, brand strategy, and revenue models, helping productions, partners, and brands build meaningful collaborations that make sense creatively and commercially. Her expertise spans global media consultancy, strategy, digital marketing, sales management, e-commerce, and multi-stakeholder management within international environments.

With an independent network across 25 countries and experience in more than 100 projects, Saskia brings perspective, structure, and opportunity to creative businesses looking to grow, partner, and position themselves internationally.